Highlights
- Smartphone shipments in India have reached their lowest level in the last 5 years.
- The increasing price of memory chips has reduced the demand for smartphones.
- However, there has been a big increase in the earnings of companies.
There has been a huge decline in the demand for smartphones in India this year. Especially the number of people buying smartphones from Chinese companies has decreased. At the same time, the demand for phones of brands like Apple and Samsung has been good. There has been a decline of 11.1% in smartphone shipments in India in the second quarter of the year. Only 3.32 crore units of smartphones were shipped in the Indian market in this quarter, which is the lowest level in the first half of the last 5 years.
11.1% decline in shipments
According to the report of research firm IDC, only 33.2 million smartphones were shipped in the Indian market between the second quarter of the year i.e. from April to June. There has been a decline of 11.1 percent in shipments compared to the second quarter of last year. Due to the increasing price of memory chips, smartphone manufacturing companies have had to increase the price of phones, the effect of which is also visible on the shipment. However, smartphone sales in the premium segment have remained the same. People are buying premium phones of brands like Apple and Samsung.
According to IDC, so far only 6.42 crore i.e. 64.2 million smartphones have been shipped in the Indian market in the first half of the year. This has been the lowest figure in the first half of the last 5 years. Shipments have registered a year-on-year decline of 7.9 percent. However, the earnings of companies have increased by 3.6%. This shows that people have turned towards premium phones. This decline has been seen in the sales of cheap and budget friendly smartphones.
Increased tension of Chinese companies
Even in the second quarter of the year, Chinese brand Vivo remains on top in the Indian smartphone market. However, its shipments have registered a decline of 13.9 percent. Market share has also declined from 19% to 18.4%. Talking about other Chinese brands, there has been a decline of 8.5% in the shipments of Oppo, 10% in Xiaomi and 14.2% in Realme. Poco has seen a decline of 12.3%, while iQOO has seen a decline of 61%.
On the other hand, Samsung’s shipments have seen an increase of 0.4%. During this period, the company has launched mid-budget phones like Galaxy A57, Galaxy A37, Galaxy A27 in the Indian market. The company’s market share has also increased from 14.5% to 16.4%. At the same time, Apple’s shipments have also seen an increase of 0.7%. The market share of the American company has increased from 7.5% to 8.5% in India. According to recent reports, Apple has sold the highest number of iPhones in India so far last year.
Motorola and OnePlus also benefit
Motorola and OnePlus have performed better than other Chinese brands. There has been a decline of 8.9% in the shipments of Motorola and only 2.5% in the shipments of OnePlus. At the same time, the company’s market share is bigger than the previous quarter. In this quarter, smartphone buyers in the Indian market have moved from online to offline markets. A decline of 19.8% has been recorded in online shipments.
